Analytical reports, operational frameworks, and research notes from WBA's independent practice.
Platform dependency is usually measured by share of revenue. Analysis suggests a better measure is exit cost, and the earliest public signals of a shift sit in routine changes to terms, limits, and deprecation schedules.
Most decision records preserve the choice and lose the assumptions that justified it. Without recorded conditions for revisiting, later review collapses into judging outcomes, and outcomes are a poor guide to decision quality.
Most organizations don’t fail because they lack data. They fail because they lose track of why they believe what they believe.
