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Research & Analysis

Analytical reports, operational frameworks, and research notes from WBA's independent practice.

When the North Country Searches for Help: A Year of Local Google Demand, by Trade

When the North Country Searches for Help: A Year of Local Google Demand, by Trade

October 26, 2026 Regional Economic Patterns

About 2,320 searches a month in Jefferson County ask Google for a local trade. A year of data shows when people search for heating, plumbing, pest control, snow plowing and more, and how few businesses are easy to reach.

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One Night, Thousands of Visitors: What a Downtown Rally Means for Syracuse Businesses

One Night, Thousands of Visitors: What a Downtown Rally Means for Syracuse Businesses

October 7, 2026 Regional Economic Patterns

A campaign rally brings a big crowd to the Oncenter in downtown Syracuse on Friday, October 9. What sits within walking distance, how the day is likely to unfold, who tends to gain and lose, and what vendors thinking of driving in should know first. With an interactive map.

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North Country Business Formation in 2026: A Record Pace, and the Lewis County Effect

North Country Business Formation in 2026: A Record Pace, and the Lewis County Effect

October 1, 2026 Regional Economic Patterns

Every business filed in Jefferson, Oswego, St. Lawrence and Lewis counties since 2000: Jefferson is on pace for a record year, LLCs now dominate, and most of Lewis County’s boom is New York City companies on paper.

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Where Watertown’s Trick-or-Treaters Will Go in 2026

Where Watertown’s Trick-or-Treaters Will Go in 2026

October 1, 2026 Regional Economic Patterns

A data forecast of Halloween 2026 in Watertown, NY: about 3,300 trick-or-treat-age kids, the streets they are likely to fill, and why apartments drive the pattern. With an interactive map.

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Two Quiet Strategies for Owning a Small Upstate New York City

Two Quiet Strategies for Owning a Small Upstate New York City

May 24, 2026 Regional Economic Patterns

An experiment in reading public records: pulling 161,000 parcels and 9,147 active LLCs across Jefferson County, NY, surfaced two completely different strategies for accumulating real estate in a small city. One visible. One invisible. Both legal. Both effective.

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Northern NY Business Formation Patterns: Data Analysis 1990-2024

Northern NY Business Formation Patterns: Data Analysis 1990-2024

January 25, 2025 Regional Economic Patterns

Data-driven analysis of business formation patterns in Northern NY (1990-2024). Examines LLC growth trends, compliance gaps, real estate correlation with Housing Market Index, and regulatory framework adherence across Jefferson, Oswego, Lewis, and St. Lawrence counties.

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